AYBL To Grow: £30M Athleisure Brand Saves 1000s of Hours With

‘Work smarter, not harder’ is a phrase often thrown around in business but for savvy Gen Z entrepreneur Reiss Edgerton, they are words to live by. After quitting university, Reiss considered joining the army before he teamed up with his brother Kris in 2018 to set up AYBL, an multi-website online clothing brand specializing in

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