A FRAMEWORK OF BRAND ALLIANCE FORMATION

Bashar GAMMOH, Professor of Marketing and International Business, University of Toledo, OH, Department of Marketing and International Business

Co-branding and types of relationship within the fashion industry.

PDF) Brand Alliance Research: In Search of a New Perspective and Directions for Future Research

Validated research model Download Scientific Diagram

Co-branding and types of relationship within the fashion industry.

PDF) Brand Alliance Research: In Search of a New Perspective and Directions for Future Research

Specificity Analysis (SA) of the professional sub-corpus

A FRAMEWORK OF BRAND ALLIANCE FORMATION

PDF) Brand Alliance Research: In Search of a New Perspective and Directions for Future Research