Red (Little Red Book, or Xiaohongshu in Chinese) is already a must-do platform in China’s content marketing space. In this article, we will compare the Red KOL marketing strategy of 2 yoga brands: Lululemon and Maia Active. In addition, we will offer practical suggestions for international brands operating in China. Why Red is perfect for sports fashion brands Red is the perfect intersection Read More
Learning From Chinese Local Brands Successes Over Global Rivals
Red & Co. Lululemon - Growing a Brand, and Profits, Beyond Your Niche
KJ Yi on LinkedIn: #retail #brand #china #market #lululemon
Shilin Song, Author at WalktheChat
Athleisure Trends: Rising Trends In Athleisure Wear - GWI
Key Trends Shaping China's Luxury Market in 2022. How Brands Can Be Prepared – Luxury Conversation
Athleisure is Crushing it in China - Here's What You Need to Know
Gatorade and lululemon Marketing Executives: Consumer, Culture, and Connectivity
Red & Co. Lululemon - Growing a Brand, and Profits, Beyond Your Niche
2020 Brand of the Year: Lululemon keeps calm as shoppers carry on » Strategy
Let Instinct Lead @sungyjin @mariajose.marte @lululemon Global Campaign FA23 Photography @chris.rhodes Styling @jessswill Hair @_uncle_
Learning From Chinese Local Brands Successes Over Global Rivals
Red & Co. Lululemon - Growing a Brand, and Profits, Beyond Your Niche
Key Trends Shaping China's Luxury Market in 2022. How Brands Can Be Prepared – Luxury Conversation
Design in China e24 - MAIA ACTIVE- A Leading Activewear Brand