Here's What I Think About Thinx, the Period Underwear That

For weeks now, my morning New York City subway commute — a typically grim, high-tension, over-packed affair — has held an extra sparkle of joy for me: the chance to watch men squirm as they find themselves face to face with a barrage of poster ads (like the one above) for Thinx, “underwear for women with periods.” The controversial campaign has blanketed parts of the subway system with photos of women — beautiful women, of all shapes and sizes and colors — wearing panties. And talking about wearing the panties while having their periods.
For weeks now, my morning New York City subway commute — a typically grim, high-tension, over-packed affair — has held an extra sparkle of joy for me: the chance to watch men squirm as they find themselves face to face with a barrage of poster ads (like the one above) for Thinx, “underwear for women with periods.” The controversial campaign has blanketed parts of the subway system with photos of women — beautiful women, of all shapes and sizes and colors — wearing panties. And talking about wearing the panties while having their periods.
For weeks now, my morning New York City subway commute — a typically grim, high-tension, over-packed affair — has held an extra sparkle of joy for me: the

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