Victoria's Secret acquires Adore Me for $400 million to fuel comeback

The acquisition will allow Victoria’s Secret to tap into Adore Me’s digital fluency and Gen Z consumer base as it navigates a rebranding and comeback attempt.

Victoria's Secret to Buy Lingerie Brand Adore Me for $400 Million - WSJ

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Lingerie Vogue Business

adore me catalog for Sale,Up To OFF59%

adore me catalog for Sale,Up To OFF59%

adore me catalog for Sale,Up To OFF59%

Why Victoria's Secret Is Buying AdoreMe

Adore Me gives Victoria's Secret a digital makeover

Victoria's Secret Acquires Adore Me

Victoria's Secret-Adore Me deal worth $400 million - Columbus Business First

Savage X Fenty's Black Friday Sale Is Just What You've Been

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Victoria's Secret-Adore Me deal worth $400 million - Columbus Business First