Spoof Fashion Ads Help Women Spot Signs of Domestic Abuse

Women’s Aid, a British charity that aims to end domestic violence, subverts fashion advertising tropes to warn of coercive control
Women’s Aid, a British charity that aims to end domestic violence, has subverted fashion advertising tropes to raise awareness of coercive control—a pattern of behaviors used to control, manipulate or frighten another person.

Ogilvy Returns to the Top Spot, Named Network of the Year at Cannes Lions 2022

Women's Aid highlights coercive control through mock fashion campaign

SOFII

Fashion spreads hide domestic abuse message

Abuse Isn't Always Physical

Annie Swain's Instagram, Twitter & Facebook on IDCrawl

Hairdressers are being trained to spot family violence. These are the signs they look for

Women's Aid highlights coercive control through mock fashion campaign, PR

Chelsea Chapman's Instagram, Twitter & Facebook on IDCrawl