Should TV embrace performance? Advertising experts clash - The Media Leader

While Peter Field offered a passionate argument for expanding TV marketing for long-term brand building, while Brian Wieser warned short-term pressures on marketers make the decline of TV inevitable.

TV slips out of marketers' top-ranked media channels - The Media Leader

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Are brands really falling out of love with TV? And if so, how are agencies adapting?

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TV slips out of marketers' top-ranked media channels - The Media Leader

Kargo expands APAC CTV advertising offering with Fetch TV