Alo Takes Aim at Segment Giant Lululemon, Attracts Gen Z

Alo Yoga has a celebrity following, and its fitness clothing is becoming a favorite with Gen Z and Gen Alpha, The Wall Street Journal reports.

Alo Yoga's “studio-to-street” fitness clothes are a hit with Gen Z

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Alo Yoga Vs. Lululemon Store Tour

Battle Of The Athletic Brands: Lululemon vs Alo

Winning over Gen Z's 'me mentality,' with Alo Yoga, Ulta Beauty

Alo Yoga Is Beating Lululemon at Its Own Game - WSJ

Earnings Call: Lululemon Athletica Poised for a Rise in Brand

How Lululemon competes against Athleta, Alo, Gymshark, Nike and Adidas

Alo Yoga is beating Lululemon at its own game