American Eagle features untouched models - Upworthy

American Eagle's underwear line featured untouched models in its ads and sales went up. It proves that body positivity equals profitability.
WARNING: Scrolling through these images may give you positive feelings about yourself.

American Eagle Aerie's Success Story, Explained

American Eagle praised for lingerie campaign featuring models with disabilities, The Independent

Aerie Now Has Models With Visible Disabilities And Illnesses

Aerie Continues To Include Authentic Disability Representation — Ali Stroker Joins #AerieREAL Role Model Family

Aerie is prioritizing localization and bras for fall - Glossy

Here's an important lesson on inclusivity from American Eagle

American Eagle Aerie Redefine Standards, by Alexis Huff

American Eagle Aerie's Success Story, Explained

Adweek: How American Eagle Captured the Youth Market and Never Really Let Go - AEO-Inc

American Eagle Surrendered Creative Control for Its Latest Marketing Effort to Gen Z

American Eagle Fall 2017 Unretouched Campaign

American Eagle Aerie's Success Story, Explained