Are 70% of US Adults Prime Members?

quot;Prime Day" is not exactly a niche shopping holiday.
In the United States, 70% of adults are Prime members.

Number of Prime Members (2024)

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Prime Statistics: Subscribers, Usage & Revenue 2024

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Prime User and Revenue Statistics (2024)

19+ Prime Statistics For 2024 (Users, Revenue, Growth)

Prime User and Revenue Statistics (2024)

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U.S. Prime user reach by age group 2022

How Many US Households Will Be Prime Members in 2019?