TikTok's Lululemon Fanatics Are Turning Athleisure into Collectibles

Collecting the tags from Lululemon's yoga pants and sports bras has become the latest trend for the brand's ride-or-die fans.

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Lululemon Target Market & Customer Demographics

Marfa Stance is transforming activewear one modular garment at a time

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Lulu who? A cult brand takes on the booming culture of 'dupes