Asda praised for choosing woman who has stretch marks to model its underwear - Leicestershire Live

The supermarket decided to use a 'real' woman to show off its wares

ASDA's plus-size lingerie campaign is sparking debate

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Low-cost food promised as 'community supermarket' gets ready to open in Leicester - Leicestershire Live

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Low-cost food promised as 'community supermarket' gets ready to open in Leicester - Leicestershire Live

Asda - Leicestershire Live

Low-cost food promised as 'community supermarket' gets ready to open in Leicester - Leicestershire Live

The designers making lingerie that women actually want to wear

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The designers making lingerie that women actually want to wear