Athletics Canada rebrands to inspire all of its athletes » Strategy

A new look aims to bring a youthful and edgy feel that a big group of multidisciplinary competitors can feel proud about.

The time is now: Athletics Canada launches new brand identity - Athletics Canada

The time is now: Athletics Canada launches new brand identity - Athletics Canada

Team Canada athletes inspires Canadians to pursue glory in new Beijing 2022 campaign

Athletics Canada rebrands with new logo, 'cutting-edge' identity - Canadian Running Magazine

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Canadian track and field's best aim to build on Olympic success at World Athletics Championships

The time is now: Athletics Canada launches new brand identity - Athletics Canada

A few Canadians to watch at the World Athletics Championships - Team Canada - Official Olympic Team Website

Creating a new brand identity for Athletics Canada • Sport for Life

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