Lakeview Farms Receives Award for Redesign of La Mexicana Brand; Greg Klein Shares

It is said not to judge a book by its cover, but as shoppers scan the aisles, a product's packaging is what catches their eyes and could lead to them adding the offering to their baskets. Lakeview Farms understands this, which is why the supplier redesigned its La Mexicana brand packages, earning the company a Designalytics Effectiveness Award."Hundreds of package designs were

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