Bottom line: brands chase China's high-end lingerie market

High-end lingerie sales are outpacing China's generally downbeat luxury market, and heating up competition between international brands and local rivals looking to go upmarket. U.S. brand Victoria's Secret will open its first store, and companies including Italy's ultra-luxury La Perla and Germany's Triumph are adding stores and moving beyond China's mega-cities to tap a lingerie market that has more than doubled in five years to $18 billion, according to Mintel Group. "Luxury is not about buying to show off, it's about buying items that make you feel good," says Chiara Scaglia, La Perla's Asia chief.
High-end lingerie sales are outpacing China's generally downbeat luxury market, and heating up competition between international brands and local rivals looking to go upmarket. U.S. brand Victoria's Secret will open its first store, and companies including Italy's ultra-luxury La Perla and Germany's Triumph are adding stores and moving beyond China's mega-cities to tap a lingerie market that has more than doubled in five years to $18 billion, according to Mintel Group. Luxury is not about buying to show off, it's about buying items that make you feel good, says Chiara Scaglia, La Perla's Asia chief.
High-end lingerie sales are outpacing China's generally downbeat luxury market, and heating up competition between international brands and local rivals

China – Travel guide at Wikivoyage

la perla

News , Page 1281 - FashionNetwork.com Worldwide

The Case for Mass versus Class

China's top lingerie and loungewear brands for 2024

Womens Lingerie Market Size & Industry Trends Forecast 2027

Mintel : News, Page 2 - FashionNetwork.com Worldwide

Wacoal - FashionNetwork.com Bahrain

China's Top 10 Luxury Lingerie Brands

Women's lingerie sector blooming nationwide

Chengdu - FashionNetwork.com Worldwide