After what seems like an eternity, ever since Boux Avenue’s launch just over a year ago, we’ve been desperate to test out their fitting service, and see if they’d join an already overbrimming plethora of high street shops doing , quite frankly, a crap job. Theo Pathitis’ latest addition to his business empire looks set to eclipse his previous success with lingerie chain store La Senza. Boux Avenue promises a higher quality fit and finish, with a very sophisticated social media prescence, an entertaining and informative blog and marketing push. Best bosom buddies in tow, our very own Becky Mount
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Boux Avenue Leah Balcony Bra
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This lacy Boux Avenue bra sells every 10 SECONDS thanks to its flattering and comfy fit
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Bra Fitting Guide: Bra myths busted
Bra Fitting Guide: Bra myths busted
Our in-store bra fitting service