Direct-to-consumer Bra Brand Parade Valued at $200 Million

Parade is just one of several innerwear brands raising hundreds of millions of dollars, hoping to take share in the intimates market.

Gen Z underwear start-up Parade snapped up by Fruit of the Loom license-holder

17 Best Bras for Small Busts 2024, Tested by Bra Experts

Parade Launches Its First-Ever Collection of Bras

Parade Launches New Bralette Collection

Parade Takes On Victoria's Secret

This Celeb-Approved Bra Brand Just Dropped a Rare Sale, and Prices Start at $10

Gen Z Favorite Underwear Brand Gets Scooped by Fruit of the Loom Licensee - Retail Bum

Gen Z underwear start-up Parade snapped up by Fruit of the Loom license-holder

The 'internet's favorite underwear' brand, Parade, is sold

Direct-to-consumer Bra Brand Parade Valued at $200 Million

What Parade's Sale Says About the State of DTC

How Parade Underwear Took Over Instagram The New York Times, 53% OFF

Briefing: DTC Startup Parade Sells For Fraction of $200M Valuation — The Information

What Parade's Sale Says About the State of DTC