What Is Brand Identity Prism And How Does It Work?

Kapferer Brand Identity Prism

What Is Brand Identity Prism And How Does It Work?

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Brand Identity Prism Free Template 6 Sections

Kapferer's Brand Identity Prism

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Patagonia's Brand Identity Prism (source: Authors, 2020)

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Brand Identity Prism Free Template 6 Sections

The Social Lions on X: Jean-Noel Kapferer created the Brand Identity Prism concept in 1986. The prism's objective is to help brands identify different aspects of their identity and make them work

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