Brand - Origin

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PDF) Further clarification on how perceived brand origin affects brand attitude: A reply to Samiee and Usunier

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PDF) 'What? I thought Samsung was Japanese': Accurate or not, perceived country of origin matters, International Marketing Review, 28(5): 454-472.

Brand - Wikipedia

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PDF] Local versus Global Brands – The influence of Brand Origin on symbolic and emotional Brand Image in an international context

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