Underwear Brand Parade Sold to Lingerie Manufacturer Ariela & Associates

Parade captured the Gen Z market with sustainable, body-positive messaging. CEO Cami Téllez told staffers she's heartbroken to not be joining the brand's next phase.

Amul's D2C plans & Aretto's success - D2C Insider Digest

Let the Real Stretch Marks Rip - The New York Times

At failed Gen Z underwear startup Parade, employee firings were

Parade Acquired by Intimates Company Ariela & Associates

How underwear brand Parade reached $10 million in revenue in 2020

Parade CEO Cami Téllez on Victoria's Secret, Underwear, and

Ariela & Associates acquires inclusive underwear brand Parade

Parade Underwear Review - Is It A Scam or Legit?

Victoria's Secret attempts to revitalize brand. Too little, too

Parade CEO Cami Téllez on Victoria's Secret, Underwear, and