Brandy Melville: The Controversial Brand that Sells Exactly What

Business Insider recently released a list of the 33 companies that are “revolutionizing retail.” Firmly cemented on that list, among the usual suspects (think: Lululemon, Zara, Under Armour, and Nike) is Brandy Melville. According to the industry publication, the Southern California-headquartered brand “has nailed marketing to its target customer” in part due to “a brilliant Instagram account."

Pacsun, Brandy Melville Partnership at Risk After Claims of Racism, Exploitation

hbo's brandy melville documentary : r/BrandyMelville

Teen retailers face criticism for controversial sizing – The Campanile

Consumer Psychology, Ewha [Brand Communication]

Brandy Melville Executives Accused of Antisemitism, Fat-Shaming, and Racism

Highest offer is $265 for some ugly brandy shirt I'm sorry WHAT?? Brandy girls are something else : r/Depop

Brandy Melville: A review – Talon

Opinion: Exposing the dangerous world of Brandy Melville's one-size-fits-all

Brandy Melville Public Relations Campaign, PDF, Target Audience

Brandy Melville Epitomizes What's Wrong with Our Society