The 1950s were apparently a great time for perky, cone-like breasts. The women in this Perma-lift Brassieres ad, reportedly from 1951, couldn't possibly look any happier. It's probably because they're wearing bras that have a "magic lift" that "never lets you down." Way to use a double entendre there, Perma-lift. We imagine that Madonna took…
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Circa 1950s - many would simply call this a bullet bra However, this example by Hollywood Maxwell used the trademark whirlpool because of the company's proprietary spiral stitching on the cups.