The brand is using its mascot to draw attention to #BringBackTheBees, a campaign aimed at boosting the global bee populations.
Bring Back The Bees Nail Art - Mani Monday - Tea & Nail Polish
Attract Pollinators with Local Wildflowers - Sharp Bros. Seed Co.
Review: Honeycomb Cereal (Now with Bigger Flavor!) - Cerealously
First-Time Beekeepers Tell All - Rooted Magazine
One Honey of a…Mystery
Honey Nut Cheerios Bee Goes Missing To Highlight Vanishing Bee Colonies – Consumerist
To raise awareness, Honey Nut Cheerios drops the bee - Digiday
As Bee Populations Decline, Cheerios' Buzz the Bee Disappears from Boxes - Chief Marketer
Cheerios Bring back the Bees - Page 2 - RedFlagDeals.com Forums
Why 'Buzz' the bee is missing from Honey Nut Cheerios cereal boxes - Yahoo Sports
Cheerio's removes it's mascot from boxes of the Honey Nut brand
Honey Nut Cheerios Bee Is Missing From The Box For A Very Good Reason