Liquid Death CEO Mike Cessario: We chose 'the dumbest possible name' for water

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Liquid Death CEO and founder Mike Cessario spent years figuring out how to make water cool. Now his brand is valued at $700 million.

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Liquid Death CEO Mike Cessario: We chose 'the dumbest possible

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How Mike Cessario started a $700 million water company called

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How Mike Cessario started a $700 million water company called

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