Can a utility brand be an emotional brand?

An emotional tech product is a lifestyle product. It doesn’t necessarily solve a problem. It’s there for entertainment. It’s not a product that people need, it’s a product they choose. Think Netflix, TikTok or Instagram.

Emotional Utility Beverage (@drinkeub) • Instagram photos and videos

Infographic: Why the Consumer/Brand Emotional Connection Matters

Brand Differentiation: 30 Ways to Differentiate Your Brand

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Can a utility brand be an emotional brand?

Day Job-Designed Emotional Utility Beverage Gets Right To the Point

How can you build brand equity through meaningful purpose?

Emotional Utility Beverage - Euphoric: Berries Mint Sparkling Beverage with Nootropics & Adaptogens, 12oz cans (12 pack) : Grocery & Gourmet Food

How To Create An Effective Brand Brief

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Norman's Three Levels of Design. user experience is a delicate balance…, by archana desai

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