Shein Flew Influencers to China to Help Its Image. A Backlash

Influencers bashed for praising Shein's China factory

Influencers face backlash for visiting and praising Shein factory in China during a PR trip

Simon Torring on LinkedIn: TikTok Seeks $20 Billion E-Commerce

Louise Harris Salazar on LinkedIn: 33 Problems With Media in One Chart

Wunderman Thompson NA on LinkedIn: What Shein's misstep means for

Explainer: What went wrong with Shein's marketing campaign flying American fashion influencers to tour its China factory? - CNA

A tale of two brands » Strategy

How Shein's influencer trip to a Chinese factory backfired

Shein Takes Influencers on Factory 'Tour

Shein invites influencers on Chinese factory tour to mend reputation, but backlash erupts – The China Project

Fashion News

This month, massive fast fashion brand Shein sent six beauty and fashion influencers to the Shein Innovation Factory in China, where work

Clothing giant Shein in focus as France targets fast fashion, Nation