Crisis PR: Lessons From Zara Ad Campaign That Critics Said

In December of 2023, the fashion brand Zara found itself in the spotlight for negative reasons due to the outcry over imagery that some have seen as incendiary. Here’s a look at the crisis and what businesses can learn from Zara's high-profile mistakes.

Hashtag Hijacked: Bots Amplify #BoycottZara - Cyabra

Zara pulls advert from website front page after Gaza boycott calls

Zara the Spanish high-end brand issued a formal apology after pulling a controversial ad campaign. The campaign featured mannequins wrapp

Igniyte (@Igniyte) / X

Zara Pulls Ads and Issues Statement After Backlash to New Campaign Critics Say Evoked War in Gaza

Russia's Wildberries Selling Zara Clothes Online despite Inditex Halting Operations

Young Voices: PRSSA President Brings Experience to First PR Job

Navigating the Storm: Zara's Advertising Controversy

actionable-trends-to-track-for-crisis-mitigation.jpg

Pitching Successfully in the 'News-You-Can-Choose' Media Environment - PRNEWS

Zara pulls advert from website front page after Gaza boycott calls

Farris Marketing

Ms. M (@miriam_mbithe) / X

Analyzing Zara's statement regarding their UK ad campaign image, which

Exploring the Controversy Zara's Latest Ad Campaign Sparks Debate