lululemon Culture Book Helps Employee Engagement and IPO

Could story help lululemon bottle its “secret sauce,” accelerate the onboarding of new employees, and convert prospective investors into raving fans?

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Little Black Stretchy Pants (The Unauthorised Story of Lululemon) by Chip Wilson; how to create a cult-like brand

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4 TACTICS YOGA WEAR RETAILER LULULEMON USES TO LEVERAGE WORD-OF-MOUTH FOR THEIR BRAND - ImaginativePRO Blog

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Lululemon Answers Call from Inclusivity-Minded Consumers; Early Take on Lululemon's DEI Product Expansion - McMillanDoolittle - Transforming Retail

Case #2 Lululemon Athletica Inc., PDF, Gap Inc.