The Peloton logo is a symbol of drive and passion. Learn about the branding strategy behind Peloton and how it came to be what it is today.
Has Peloton's lockdown cult lost its stride?
Cycling Plus January 2024 (Digital)
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Peloton's Rebranding and How It's Shaping a Fitness Revolution
The Cycling Podcast on Apple Podcasts
Lululemon and Peloton End Their Feud - WSJ
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How They Launched It: Peloton
Rising star: Oliver Knight a calm and confident WorldTour debutant
What Would It Take for Peloton to Keep Being Peloton?
Los Angeles Feb Billy Ray Cyrus Miley Cyrus Tish Cyrus –
The Peloton Logo: A Cycling Fad Or A Brilliant Brand Story
Peloton to outsource all manufacturing as part of its turnaround efforts