DBApparel UK has called in Sixty to handle its lingerie brand Playtex's repositioning for older women.
1986 print ad page -Playtex Thank Goodness it Fits BRA lingerie SEXY GIRL Advert
Brand history
Show review: No sign of an uplift at INDX Intimate Apparel
ChatGPT, generative AI tools are being used to create fake brand
ChatGPT, generative AI tools are being used to create fake brand
DBApparel UK hired Sixty to promote lingerie brand Playtex to older women
Playtex Brand History
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Brand history