British sportswear retailer Sports Direct is to change its name to Frasers Group, following the acquisition by its owner Mike Ashley of House of Fraser.
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James Brooke on LinkedIn: #commerce #machalliance #headlesscms #headlesscommerce #shoptalkeurope
Frasers Group to buy German sports retailer SportScheck
Sports Direct delays results amid House of Fraser woes, Frasers Group
Frasers acquires German sports retailer SportScheck as it targets expansion in Europe