Retailer Discounts Yield Modest Growth on Black Friday

In-store traffic ticked up 2.9 percent at brick-and-mortar retailers versus 2021, according to preliminary data compiled by Sensormatic Solutions. Salesforce Inc. said the average consumer discount on Black Friday was expected to be greater than 30 percent, up from 28 percent last year and close to the 33 percent rate in 2019.

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