E.L.F. Beauty Will Acquire TikTok-Viral Brand Naturium for $355

On August 29, E.L.F. Beauty revealed its definitive agreement to acquire Naturium, a skin- and body-care brand known for its TikTok-viral body washes.

E.l.f. Buys Skincare Brand Naturium. CEO Says It's 'Growth on Top of

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