What Exactly Is Fair Trade, And Why Should We Care?

Fair Trade can be confusing, misunderstood, and even mistaken for a marketing ploy. From its origins in the 1950
Fair Trade can be confusing, misunderstood, and even mistaken for a marketing ploy. From its origins in the 1950's to its significance today with the rise of the conscious consumer, I ask industry experts to explain exactly what it is, if it really works and why we should care.

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