Benetton & Fashioning Controversy - The Devil's Tale

Post contributed by Kasia Stempniak, Graduate Intern, Hartman Center for Sales, Advertising and Marketing History, and Romance Studies PhD student.  Fashion advertising has never shied away from provocative imagery. One of the first clothing brands to consistently court controversy through advertising was the Italian sportswear brand Benetton. A family owned company established in 1965, Benetton became one … Continue reading Benetton & Fashioning Controversy →

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