Zivame #FitForAll makes a breakthrough in lingerie industry

Ask any female, what comes in their minds when someone says ‘bra’. Most of the answers would be, poking wires, tight straps, ill-fitting cups or overall discomfort. It just doesn’t match with the happy-go-lucky, sexy girl with a curvy body who endorses the lingerie brands. Image credits: Buzzfeed Comics To take it positively, those ads…

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