Abercrombie & Fitch Unveils New Brand Identity

Charisma and confidence are some of the qualities Abercrombie & Fitch (A&F) is vying to portray in its revamped identity and new advertising campaign. The company unveiled the new look on Thursday as an effort to show a new version of itself, while staying true to its 125-year history as an American sportswear brand. The […]

Abercrombie & Fitch

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Abercrombie & Fitch Unveils New Brand Identity