Gymshark: The Fitness Brand Phenomenon - European Business Magazine

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When Ben Francis created Gymshark out of his bedroom in his parents’ house, he never imagined that he would revolutionise fitness apparel forever. In 2012, aged just 19, Francis had already tried and failed with several enterprises, from selling licence plates to developing iPhone tracking apps, all while working as a Pizza Hut delivery driver to […]

Gymshark: The Fitness Brand Phenomenon - European Business Magazine

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42_European business magazine autumn 2021 by European Business

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