The inlet, the receptacle outlet behind the TV, and Chapter 3 wiring method, including the flexible cord and fittings, shall be a listed assembly specific for this application.
Arlington UL Listed TV Bridge™ III Kits
Flexible Cords, Cables and Fixture Wire
Electric Safety: 4 Common Mistakes Using Extension Cords
Using SOOJ cable. - Electric power & transmission & distribution - Eng-Tips
Code Q&A: Where Can You Not Use Flexible Cords and Flexible Cables?
Bus Drop Cable vs. SOOW and other Portable Cords
This looks up to code! (found in local mall) : r/WTF
Monoprice Recessed Pro Power Kit w/Straight Blade Inlet White
Untangling Flexible Cord Requirements
NEC 2014 Code Changes Update
Monoprice Recessed Pro Power Kit w/Straight Blade Inlet White