Four women take part in viral 100-day dress challenge by wearing same dress day in, day out

The viral challenge put forward by wool& has attracted more than 1,000 women so far and asks customers to wear the same merino wool dress for 100 days in exchange for a £70 voucher.

Four women take part in viral 100-day dress challenge by wearing same dress day in, day out

Boston woman wears same dress for 100 days straight. Read full story here - India Today

Could you wear a dress for 100 days?, Fashion

Could you wear a dress for 100 days?, Fashion

Woman has worn same dress for 100 days - and vows never to buy clothes again - Mirror Online

Bass Coast mum completes 100 Day Dress Challenge with focus on sustainability - ABC News

What I Learned Wearing the Same Dress 100 Days in a Row – Leave in the Leaf

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Why I'm wearing the same dress for 100 days even if I am worried about how I'll look (and smell)

By wearing the same dress for 100 days, I've saved time, made friends and taken better care of myself