From HP sauce to Burberry, the future of the Queen's endorsements is up in the air

HP Sauce is just one of the late Queen Elizabeth's favourite brands — and they are among hundreds of products that hold royal warrants. Here's what happens to the branding advantage gained from her seal of approval now that Her Majesty has died.
HP Sauce is just one of the late Queen Elizabeth's favourite brands — and they are among hundreds of products that hold royal warrants. Here's what happens to the branding advantage gained from her seal of approval now that Her Majesty has died.

Smith in the World

HP Sauce And Salad Cream Will Be Renamed For Queen's Platinum Jubilee

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These Brands Have Received a Stamp of Approval from the Royal

Calaméo - WHERE LONDON FEBRUARY / MARCH 24

Heinz to change iconic ketchup and HP sauce bottles following

Queen Elizabeth's favourite brands Burberry, Launer face losing

Queen launching a royal brown sauce to rival HP for £6.99 a bottle

Queen launching a royal brown sauce to rival HP for £6.99 a bottle

10/15/2020 ISSUE 42 - Flip eBook Pages 1-50

Mark Ritson: Burberry's Luxury Repositioning Won't Work, It's Not

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