Gen Z underwear start-up Parade snapped up by Fruit of the Loom license-holder

News business : Gen Z-run underwear brand Parade has been bought by intimates-maker Ariela & Associates International for an undisclosed sum. It's the latest direct-to-consumer lingerie retailer to be snapped up by a larger competitor. (#1544700)

Parade is the Gen Z brand changing the underwear game

The Project Gutenberg eBook of The Jungle, by Upton Sinclair

Columbia - FashionNetwork.com United Kingdom

Columbia - FashionNetwork.com India

Parade Wants to Recycle Your Used Underwear

Never Mind Valentine's Day., Some Stores Have Easter Candy on

Ellroy, James - Crim..

Luxury Lab Cosmetics : News - FashionNetwork.com Worldwide

Victoria's Secret - FashionNetwork.com India

This pack of boxer briefs are designed with superior features like reinforced leg bands that keep the underwear in place and plush-backed waistbands

Fruit of the Loom Men's No Ride Up Traditional Fly Boxer Briefs, Assorted - Medium, 3 Pack