Global Branding and Glocal Branding Strategies - BA Theories (Business Administration & Management)

Branding is about creative a strong perception of a company and its product/services in the minds of the consumers. A truly global brand: meets the wants and needs of a global market is offered in all world regions has the same brand name, and in some instances, a similar image and positioning throughout the world. […]

PDF) “Local versus global brands: the Internationalization process in Food and Beverage Industry” (First BEST PAPER AWARD)

PDF) Global Brand Building and Management in the Digital Age

PDF) Global brands in emerging markets: The cultural antecedents of global brand preference

Global branding

Logosnet_Glocal Working by LOGOSnet.org - Issuu

PDF) Branding as a Global Phenomenon: From Theory to Practice and Vice Versa

Mogilner strategic brand-management-syllabus-2015-wharton

The Lure of Global Branding

The concept of glocalization and its incorporation in global brands' marketing strategies

Global Branding and Communication

Global Branding and Communication

PDF] The relational value of perceived brand globalness and localness

Marketing & Sales Archives - BA Theories (Business Administration & Management)

PDF) Impact of perceived brand localness and globalness on brand trust to predict customer responses towards retail banks: the case of Trinidad and Tobago