Greggs vegan sausage roll is a key revenue booster

Turns out, sparking a culture war over a pastry is good for business.

Greggs staff to get £300 bonus after 'phenomenal year' - BBC News

Greggs beefs up its vegan range with launch of meat-free steak bake

UK baker Greggs rewards workers for vegan sausage roll success - CGTN

Greggs sales surge by a quarter in 2022 despite increasing cost of sausage rolls

Expanding your target market – How Greggs harnessed the power of the vegan to expand their consumer base – Decision Architects

Greggs' vegan sausage roll drives bumper 58% rise in profits, The Independent

How Greggs built a £1bn sausage roll empire

Greggs vegan sausage roll is a key revenue booster

Success of vegan sausage roll gives Greggs surge in sales, Greggs

Greggs' sales top £1bn as vegan sausage roll helps boost customer numbers, The Independent

The Vegan Sausage Roll Phenomenon, How it Changed the Game For Greggs, and Who Followed - vegconomist - the vegan business magazine

On a roll: Greggs to open 160 more shops after rise in sales after festive period - will - LBC

Greggs' vegan sausage rolls drives a 15.1% sales rise

Greggs Gets First Sell in a Year on Pork Prices - Bloomberg

The vegan halo: how plant-based products are transforming British brands, Veganism