How a Yoga Guru Is Mastering the Consumer Goods Market in India - Knowledge at Wharton

Patanjali Ayurved, a firm headed by a popular yoga master, is leveraging natural ingredients and nationalism to compete with giants in India's fast moving consumer goods market. …Read More
Patanjali Ayurved, a firm headed by a popular yoga master, is leveraging natural ingredients and nationalism to compete with giants in India's fast moving consumer goods market.

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