Hello Kitty V.O. Patents & Trademarks

Sanrio, the Japanese company behind Hello Kitty, grants licences to companies all over the world to use the name and image of the girl with the pink bow around her ear. The market is simultaneously being flooded with counterfeit products, explains Noëlle Wolfs of V.O., which represents Sanrio for the trademarks in the Benelux. ‘To […]

Hello Kitty V.O. Patents & Trademarks

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Hello Kitty V.O. Patents & Trademarks

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