Hello Kitty: Why the iconic brand partners with micro-influencers

On Day One of Festival of Marketing 2018, Martina Longueira, EMEA and Australia Marketing Lead for Hello Kitty, spoke about how one of the world’s most iconic and recognisable characters does digital marketing.

Hello Kitty 45th! – Hello Kitty's 45th Anniversary Pop-Up Shop, hello kitty

Branding to the Extreme - Hello Kitty to be Brand Advertiser on

Domino's Pizza: How it plans to become the 'official food of everything

Hello Kitty 45th! – Hello Kitty's 45th Anniversary Pop-Up Shop, hello kitty

A multi-million dollar lawsuit is a wake-up call for influencer marketing

Hello Kitty 45th! – Hello Kitty's 45th Anniversary Pop-Up Shop, hello kitty

Hello Kitty Logo

Hello Kitty 45th! – Hello Kitty's 45th Anniversary Pop-Up Shop, hello kitty

How KLM uses social media as “R&D lab” for customer-centric innovation

A multi-million dollar lawsuit is a wake-up call for influencer marketing

Hello Kitty 45th! – Hello Kitty's 45th Anniversary Pop-Up Shop, hello kitty

Hello Kitty Logo

Branding to the Extreme - Hello Kitty to be Brand Advertiser on

How Birds Eye brought fish fingers back into style with reactive marketing