Hot Chillys Brand Strategy, Identity and Packaging Design — Found Brand Agency

We worked with Hot Chillys, creator of the original base layer, to refashion their brand by revisiting their roots. A top to bottom refresh of their voice, visual expressions and packaging led to 35% sales growth two years in row.

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Hot Chillys Brand Strategy, Identity and Packaging Design — Found Brand Agency

Hot Chillys Brand Strategy, Identity and Packaging Design — Found Brand Agency

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Hot Chillys Youth Pepper Bi-Ply Bottom Midweight Relaxed Fit Base Layer, Black, XXS : Clothing, Shoes & Jewelry

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