The rise of Lululemon: How America became a nation of yoga pants

The first pairs of yoga pants Lululemon sold in 1998 were a simple item for women to wear at the studio. They were a mix of nylon and Lycra-synthetic elastic fibers that provided the stretch and softness needed to manage all those sweat-inducing contortions during a lengthy session on the mat. Yoga, first as an […]

How America Became a Nation of Yoga Pants

Yoga Pants Market to see Astonishing Growth by Key Players

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