How Anatomie Pivoted From Wrinkle-Free Luxury Travel Wear To Work-From-Home Essentials Brand

The Boyers launched Anatomie as an athleisure brand in 2006, then further refined it as a travel-specific luxury line. “I traveled a lot and had a practical understanding of a white space in the market. At first we were more activewear, but over time, we became a Lululemon-meets-Prada.”

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